Kids don’t lie
Today, Oct 1, I have a rigorous 2-hour and 30-minute run on my training calendar. As some of you might know, I was in D.C. at the Boulderfest 2023 to demo and sell pwrfuel yesterday. This trip was an important trip that validated my idea of pwrfuel.
Pwrfuel manifests my vision to craft delectable, bite-sized energy bites using the finest, all-natural ingredients. In a world where the demands of training, competitions, and races can be unforgiving, our bodies deserve fuel that is not only nourishing but also tasty.
As I reflected on some moments at Boulderfest during my run today, the moment that came back to me vividly was when I met Harper and Piper, the young climbers and pwrfuel duo at our booth. They are probably 7-8 years old. As they stopped by our booth and sampled pwrfuel, I started sharing my story and my sports with them. They both loved Banana Peanut Butter - the strength energy bite. They stayed and hung out at our booth. What truly astonished me was their contagious energy and genuine endorsement of our product. I rewarded them with a few bites when their parents had to pick them up. It was heartwarming to witness their parents also purchasing pwrfuel bites.
As I continued my run, a simple thought crossed my mind: "Kids don't lie." I took immense pride in the fact that I've created something not only healthy but also appealing to children, even though that wasn't my initial goal when conceptualizing pwrfuel. This realization hit home – I must develop a product that is not just nutritious but also delicious, something that children will readily embrace.
My belief was further solidified when I remembered Grace, a young climber from a recent demo at the D.C. Bouldering Project, who shared a fondness for pwrfuel. And Josephine, Lindsay's niece, uses pwrfuel for her junior high school cross-country races. Her favorite is Cacao PB, the power energy bite.
Our mission will be to create something good and tasty that kids will also want to consume. Kids don't lie. If pwrfuel gets green light from kids, the most authentic audience that will provide instant feedback, pwrfuel is on the right track.
My journey with pwrfuel has taken an unexpected but heartwarming turn, thanks to the genuine enthusiasm of children like Harper, Piper, Grace, and Josephine. It's a reminder that we're not just creating energy bites; we're crafting a wholesome and delightful experience that everyone, young and old, can savor.
Check out the Instagram post for the beautiful pics and videos of Harper, Piper, Grace, and Josephine.