about
pwrfuel is a proudly Asian female owned fuel food brand. Grounded in our mission to craft tasty, nutritious and convenient fuel, we see nourishment as more than just food - it’s power.
Our story begins...
With a quest to find the perfect fuel.
An endurance athlete, our founder likes to push the limits of her body. While she’s ignited by the thrill of new challenges, the fuel food options on the market leave a lot to be desired. Inconvenient packaging, artificial flavors and an aftermath that left her stomach upset amounted to a series of irritable interruptions on long-distance runs. She knew there had to be a better way.
pwrfuel's founder is a foodie who thrives on pushing her limits as an endurance athlete. After participating in several marathons and triathlons, she became frustrated with the unpalatable and inconvenient performance nutrition options available—artificial tastes and unnatural ingredients were wreaking havoc on her stomach, training, and performance. She knew there had to be a better way.
Known among friends for her culinary skills, pwrfuel's founder spent hours in the kitchen, relentlessly experimenting with flavors and ingredients to find a better solution. Soon, she struck gold—a bite-sized cookie that packed a punch.
Except that it wasn't really a cookie...
High in carbs and packed with protein, fats, and electrolytes, pwrfuel’s energy bites revolutionize high-carb fueling to give you energy, speed and longer-lasting performance without the indigestion.
It all started with “Super Cookie”…
This one is for you
When we say 'athletes,' we're not just talking about marathon runners or cycling enthusiasts. Whether you’re always on the move making your dreams a reality, on your feet serving others or caring for loved ones, we made pwrfuel for you too.
We would not be here today if it weren’t for the encouragement of the people who believed in our endeavor. It is with immense gratitude for your support that we bring pwrfuel to the market.
Because the finish line is just the beginning of the next challenge, go for what you want, stay fueled and become unstoppable.
