Take a bite of this: goji berry x ginseng

Be the first to shop our latest drop, a mouth-watering energy bite specifically formulated to fuel the mind.

A blend of 4,000-year-old superfoods, ‘focus’ fuses the adaptogenic benefits of ginseng with the mood-boosting power of goji berries to deliver clean, sustained energy that keeps you vibing day and night.

Think stamina in a bite, all without a trace of caffeine.

Great tasting, real food energy bites crafted for peak performance

The tasty, easily-digested, free of gluten energy bite, baked to perfection with 100% real food ingredients. Our fuel bites are made of minimally processed, plant-based ingredients.

No artificial flavoring. No BS. Only the real deal.

Fuel your hustle

Crafted with 100% real ingredients, our energy bites are made of easily-digested, simple carbs that give your body a boost anytime, anywhere.

We believe that fueling your body should never be a compromise between nutrition and flavor. Our passion for good food, culinary expertise and drive for excellence ensures that every bite of pwrfuel is a delicious one.

To all the dreamers, the doers, and the everyday champions—pwrfuel is crafted to fuel your journey and make it an extraordinary one.

Why pwrfuel?

During moderate to high-intensity activity lasting over an hour, your body's glycogen reserves (carbs) deplete rapidly. Conventional high-carb products attempt to compensate for this by cramming each fuel product with artificial carbs—a practice we like to call "carb stuffing." Unfortunately, this very approach can contribute to the indigestion that athletes dread.

pwrfuel takes a natural approach. Our energy bites are densely packed with natural carb ingredients, carefully balancing simple and complex carbs, electrolytes, and protein. This creates a formula that even a sensitive stomach can easily digest, ensuring a smoother fueling experience that keeps you going strong.

Power up anytime, anywhere, and get the sustained energy you crave. That’s pwrfuel.

REAL TALK

what others say about us

  • The delicious flavors, GI-friendly formula, the fact that it leaves no unpleasant aftertaste, and sustained energy release make it the great choice for anyone looking for something different. This product has exceeded all my expectations, and I believe it is a great option for endurance athletes. Will recommend it to my athletes.

    Edwin | USA Triathlon Level I Certified Coach and Race Director. US Masters Swimming Adult Learn to Swim Instructor and Coach. Swimming Strength and Conditioning Specialist (ASCA)

  • Training: Pwrfuel was a huge part of my training for my 70.3. I used it every morning having one before a workout with coffee. I used 2-3 during long trainer rides in the winter months for calories while on the bike. Race: Pwrfuel helped me race morning for easily digestible calories before the race and while on the bike. Easy to chew and goes down smooth, like butter.

    Jimmy | Triathlon and run coach, physical therapist

  • Pwrfuel has become my absolute go-to snack now! As a hardcore morning workout enthusiast, battling the dreaded energy crash afterwards was a constant struggle. But ever since I discovered pwrfuel, everything changed for the better. I can practically feel my endurance skyrocket and my muscle fatigue fade away after munching on these power-packed treats. And let me tell you, they are a total game-changer for those midday energy slumps. I absolutely adore the fact that I can mix and match all three flavors, keeping my taste buds on their toes. Pwrfuel, you’ve won my heart and my snacking loyalty!

    Elena | Fitness enthusiast

  • I usually have a Pwrfuel right before a long paddling session and it feels like I have extra energy to burn. I love that it tastes natural, is easy to eat and chew. The matcha one is my favorite!

    Gary | Catch 22 dragon boat racing team athlete

  • Don't sleep on these! A great source of energy, extra yummy and easy to carry around. I enjoy them either before/during/after my training sessions.

    Megan | Catch 22 dragon boat racing team athlete

  • I went for an 8-mile run on a sunny day in a hot country without eating anything. By the end, I was dizzy and couldn’t feel my hands. My friend shared a Pwrfuel energy bite with me (matcha – I loved the cranberries) and in five minutes I was feeling back to my normal self. Still hot though.

    Alex | The weekend warrior

  • I love the different flavors and look forward to eating pwrfuel before workouts and during. I feel energized without all of the processed ingredients and corn syrup. The ingredient list is so clean that I’ll also eat these as snacks in the afternoon. They’ve replaced the other bars I used to eat.

    Patrick | Marathoner and aspiring Ironman 70.3 athlete

  • Pwrfuel is the only performance nutrition that I enjoy taking. The clean natural ingredients make this feel like a real treat. I’m sluggish in the morning and matcha peanut butter bite helps me to get started on those long runs without the startling hit of caffeine. Post workout I look forward to the delicious banana peanut butter bite to help me to replenish.

    Jacqui | Marathon runner and 6 star finisher

  • I felt great after having the bites. Definitely sensed a burst of energy for next 20-30 mins after each one. My blood glucose was in range through my running and I did not see any spikes on my CGM after consuming.

    Stephen | A diabetic athlete

  • The energy bites are a great balance of sweet but not too sweet, with tasty ingredients that power you through training sessions. Personally I think they are an ideal pre-lift snack, and would definitely have these on hand for a long ride.

    Mandy | Physical therapist and marathoner

  • As a person who is fairly new to the running world, I’ve been trying all sorts of products to help me perform at my best. Many of the products on the market made me feel bloated and heavy and would make me stitch during my runs until I discovered pwrfuel. This product gave me the confidence needed to complete my first half marathon and my results were even faster than I expected! I love the fact that caffeine is an optionality as well! Thank you pwrfuel for keeping me going! Here’s to more races in my future!

    Ben | A speedy & dedicated runner

  • I loved the assortment box of Pwrfuel and would eat about one before each run. I noticed I had more energy towards the end of my runs compared to when I didn’t have any Pwrfuel. My favorite flavor is the Matcha Peanut Butter.

    Justin | Photographer & runner

  • Pwrfuel has been a tremendous asset for me during my cycling training. I used pwrfuel during and after my training sessions and the events/races I completed this year. Overall, in 2023 I achieved just over 5,000 miles of workouts and completed 10 different events, including multiple double century events and my first international event in Canada. Pwrfuel is a great product as it has ingredients that are easy to consume and digest. This is the first product that I have found I want to continue to return to for future events.

    Chris | Team Innerforce Athlete

  • I work out at the Mile High Run Club (NoMad), and I absolutely love pwrfuel energy bites. I buy five or more at a time at the club. I use the bars for running and strength training. As a new runner (one year in) preparing for the NY marathon, finding delicious and energizing bars has been a real struggle for me. But your bars have risen to the occasion. They're tasty and energizing. My favorite is the Matcha Endurance flavor.

    Violet | Runner & Ph.D

  • Dear pwrfuel, My tummy loves you. Pre-game, post-game. At the base of the wall and at the top. Yums.

    Futbolista y escaladora (Football player & climber)

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